The article is available in Health Communication journal by clicking on this link:
http://dx.doi.org/10.1080/10410236.2011.558334
Friday, October 7, 2011
Does a public service announcement lead you to act?
What makes a PSA persusasive? A recent study shed some light on this question by looking specifically at child abuse PSAs. Paek, Hove, Kim, & Jeong (2011) found that the more disgusted, surprised, angry, fearful, sad, or unhappy you reported feeling after watching a series of PSA's on child abuse, the more likely you felt the message was persusasive, and the more you intended to help abused children.
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